Eleven years orchestrating campaigns across banking, retail media, automotive and telecom. Today I lead email execution in Adobe Campaign at Sun Life. Curiosity drew me back to U of T for data science and AI. Delivering campaigns wasn't enough; I wanted to understand why they work. Off the clock you'll find me on a pickup basketball court.
End-to-end Adobe Campaign execution. Precise segmentation and dynamic HTML governed by suppression logic that safeguards deliverability. A/B tests engineered to yield decisions rather than charts.
Google's complete ad stack alongside DMPs and programmatic buying. Insertion order through final report.
Meticulous QA and clean audiences. At ease within the compliance demands of a regulated industry.
Did the test genuinely win? Which audiences are fatiguing? What truly drives ROI? I answer those questions with Python and statistical rigour.
Performance scorecards and trend analysis with English and French splits. A/B results validated through rigorous significance testing.
A deep Q-learning agent that taught itself to play Snake. It's better at it than I am.
Nine models benchmarked on Toronto Police open data with the strongest refined further. Team project.
A sci-fi strategy game with a dark heart that I'm developing and directing. Built in Godot with AI-assisted development. Steam Early Access planned.
Artificial Intelligence Certificate. 4.0 GPA.
Data Science Certificate. 4.0 GPA.
Advertising Certificate with a digital marketing focus.
Bachelor of Arts (Honours). Economics for Management and Political Science.
